Bus Com Course Out line 2019

STAND OUT ! Pahchan Apan Ka ! 

STAND OUT ! 

Bus Com Course Outline 2019 

Earlier Question papers  - Sample 

Sample Answer Sheets 

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Sample Assignment Sheets 

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1.Course Contents 
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A book will be distributed to you just wait. Specific contents from the book will be used for discussion and learning as part of this course.



Reference Book for the course:  Business Communication  by Meenakshi Raman and Prakash Singh Oxford publishers


Major themes of the course will cover the following 

I. Mass Communicating the Business - Public Speaking 

II. Communicating Business with Others .. Proposer and Customer interaction.. Small group communication 

III. Communicating  Business with Self .. Intra personal communication 

IV. Communicating Business  for Impact .. Communication Effectiveness 

V. Communication delivery modes - How to choose right mediums for high impact ! 

VI. Business Report Writing .. Drafting a report 

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2. Mandi Learning Tarika  / Dang  alagh hai ! 
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Maha Mandi is the field sales experience scheduled for Aug 10, 2019. NITIE Students are made to goto mumbai market and sell hi impact learning aids to the mumbai Janata. 

This field experiment is arranged to make the students to understand various subjects including  Communication, Economics, Strategy, Operations, HRM etc. 

Refer  to .. You tube videos .. 

https://www.youtube.com/watch?v=B2R8hzI8jXA&t=106s
https://www.youtube.com/watch?v=ATgKoqJlZNw&t=22s
https://www.youtube.com/watch?v=p49kH2-XvP4

Maha Mandi is happening for the last 15 yrs at nitie. Several hundreads of students went through this learning experiment. Batch 2019 - 2021 will also go through it and learn out of it.

Search more on net for more details of Maha Mandi .

3. Evaluation Scheme 

Final Exam                               60 %

Mid Terms Exams (No.4 )       20 %

Assignment  (No. 4)                 20 %

- Mandi  Participation.. A student  who participate in the field sales event will be awarded marks for doing the event. 

- Mandi Poster : Each of the students are assigned to make a brochure and submit a hard copy of the brochure to the teacher. Marks will be awarded based on the quality of the poster

- Mandi Video Summary - Mother Tongue .. Each of the students have to make a mandi video in once mother tongue . The purpose is to publicise the event amongst their own engg. college students and share it on FB and other media. Video again will be assessed for the marks.

- NITIE Video ( 3 Min.) Each of the students have to make a publicity video for NITIE in their own vernacular language.

- After Mandi - Field Video ( 3 Min.) Each student has to create a video for Mandi program on his / her own learning experience and submit to the teacher for marks 

4. Assignments .. F O U R  

-  NITIE 98 Steps  .. How I made it ! 

- Mandi Poster 

- Mandi Song 

- Mandi field Sales 

- Mandi Field experience video 


Session 3 : Team Communication Effectiveness 

Group Discussion  and Effective Communication Process ..

How the group members have done the discussion ? Are there any implications of the way the discussion has happened ? 

What are the implications of I - E, I- G, and G- E decision indices for group decision making process followed in case of Tower Building exercise? 

Make the following TWO rankings : 

Individual Ranking - This  reflects the individuals competence and knowledge that one possesses 

Group  Ranking - This  reflects the group competence and knowledge that could be developed. Certain  communication processes went in to making  this ranking.  Outcome of the  Group ranking is due to the  communication processes and their  effectiveness which is reflected. 

Take EXPERT Ranking from the EXPERT 

Expert Ranking - This  reflects the universal truth which is available outside of the group and members knowledge . 

It is possible for the members of the group  to reach to the  EXPERT ranking  provided they engage in the desired communication processes .  

Calculate the following metrics for the Group Discussion :

Individual  minus Group Deviation  - Take deviation between I - G for each of the factor ; Ignore the sign ( + or - )  of the deviation ; Sum up the deviation .. Max.  theoretical score that can be .. for 10 factors is.. 50; for 9 factors is 40; for 8 factors is 32; for 7 factors is 24; 6 factor is 18 etc. 

Expert minus Group Deviation  - Take deviation between I - G for each of the factor ; Ignore the sign ( + or - )  of the deviation ; Sum up the deviation .. Max.  theoretical score that can be .. for 10 factors is.. 50; for 9 factors is 40; for 8 factors is 32; for 7 factors is 24; 6 factor is 18 etc. 

Expert minus Individual  Deviation  - Take deviation between I - G for each of the factor ; Ignore the sign ( + or - )  of the deviation ; Sum up the deviation .. Max.  theoretical score that can be .. for 10 factors is.. 50; for 9 factors is 40; for 8 factors is 32; for 7 factors is 24; 6 factor is 18 etc. 

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What these metrics reveal ? 

It is possible to JUDGE what all  happened in the group discussion as RIGHT  or WRONG with the  help of the  above metrics. 

GUIDELINES : 

1. If I - E  is ZERO :  It means you as a group member is EXPERT like and your ranking is expert ranking. 

2. If  I - E  is MAXIMUM  :  It means you as a group member is miles away from the expert. Don't worry. You might be good company of the group and due to  the group you might become best. let us wait ! 

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3. If G - E  is ZERO :  It means your group has done excellent job of reaching to the  EXPERT like  ranking. Congratulations for the group.

4. If  G - E  is MAXIMUM  : Reverse  of the above. Your group has blunder and it took to WRONG direction. This is because, there are group members ( including you might be one ! ) who made this happen . 

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5. If G - I  is ZERO :  This tells about nature of interaction you had in the group. Your ranking is same to that of the group. Otherwise, it also means that you  made all the group members to follow your ranking.  This cannot happen by chance.. Your work would have been the reason for this !

6. If  G - I  is MAXIMUM  : You were different from the group as a whole. You changed yourself  as you became part of the group. It means you are sold to the group. 

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What is the  meaning for you of the following EIGHT situations  ? 

1 X 3 X 5 = ?  If I-E, I-G, G-E are ZERO 

… You are expert; and you could well communicate to your group members  to arrive at the expert decision. 

1 X 3 X 6 = ? 

1 X 4 X 5 = ? 

1 X 4 X 6 = ? 

………

2  X 3 X 5 = ? 

2 X 4 X 5 = ? 

2  X 3 X 6 = ? 

2 X 4 X 6 = ? 

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I- E must be minimum - This indice means that as a individual who are expert. Lower indice reflects ones  ideas, beliefs, arguments are much closer to the expert  and you being  the best. This otherwise means that individual whose I - E is minimum is the RIGHT person to be part of a group and lead the  group to right decision through right communication. 

But there some real questions that crop up here are : 

• Is that a RIGHT person ( who is expert ) capable to guide and influence the group to take RIGHT decisions ?
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• Is it that all experts automatically lead the groups to RIGHT decisions ?
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• Is it that NOT SO EXPERTS ( whose I - E is much more ..) can also guide the group to RIGHT decisions ?

All these things can be understood by looking at the next TWO indices

G - E must be minimum: It means that group has made the decision(s) which are much more similar and closer to  the expert. Again it will be wonderful if the group after so much of discussion and deliberations comes to such a RIGHT decision. This reflects the effective decision.  The reason for this there are some group members who have used their communication skills for the outcome.

I - G  must be minimum:  This indice reflects how different and similar the individual's ideas, beliefs  to that of the group as a whole.  In case, I - G is minimum it means that individual's ideas are same  to that of the group and its members . This otherwise means that group member who is riding and  leading the group through  his / her excellent communication skills. This situation cannot have happened  random !